OpenAI Turns Chat Into Your Personal Shopper
OpenAI introduced a new shopping research feature that turns ChatGPT into a credible starting point for comparing products, verifying prices, and guiding purchases inside the assistant. This article explains how the shift toward conversational commerce changes ecommerce, how brands must adapt their data and infrastructure, and how Square Codex provides Costa Rican nearshore teams to integrate through staff augmentation and bring these capabilities into production.
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