Amazon’s new generation of Nova AI offers something unique to businesses: customization from pretraining
Amazon’s second generation of Nova AI models introduces Nova Forge, a tool that allows companies to customize systems during pretraining. This shift aims to improve accuracy, reduce late-stage fixes, and embed domain rules from the beginning. The article explains how Nova Lite, Pro, Sonic, and Omni fit different workloads and how early customization compares with approaches from Google, OpenAI, and Anthropic. It also highlights how Square Codex supports projects built on Nova Forge with Costa Rican nearshore teams specializing in data pipelines, MLOps, and secure AI deployment.









